Shulman Advisory

Track Record

The below sampling of our past projects has been selected to give you a flavor for the variety and depth of support we provide to our clients.

Past Clients

Past Projects

Here could be where you have a short introduction to this page, and the purpose it serves, followed by the menu that can quickly bring the lead to the example they are most interested in.

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Project

Market study and creation of mid-term strategic plan

Client

European power trading company

Project Background

The liberalization of the Japanese power market and the increase in power and derivatives trading volume have created opportunities for sophisticated market participants. Our client wanted to understand the Japanese regulatory landscape and create a market entry strategy based on its European know-how, current capabilities, and synergies with its Japanese partner.

Our Approach

Regulatory
Landscape
  • J-ENERLYTICS monthly report subscription
  • Review of licensing and registration requirements
  • Tailored in-depth review of the FIP system
Market
Mapping
  • Definition of potential services to offer in Japan
  • Review of target markets sizes
  • Identification of potential customers
  • Identification of competitors
Strategic
Planning
  • Recommendations on services portfolio
  • 5-year revenue and margin projections
  • Recommendations on corporate structure with local partner
Ongoing
Support
  • Support with licenses and registrations acquisition
  • Support with local entity incorporation
  • Support with IT system requirements definition

Project

In-depth study of the post-FIT renewable energy market and financial modeling of FIP regulations

Clients

Renewable asset developers and EPCs, power traders, investors

Project Background

Since 2012, renewable asset development in Japan has been driven by the the Feed-in-Tariff (FIT) scheme. The Feed-in-Premium (FIP) scheme is expected to replace FIT and support some renewable asset development from 2022. We helped several clients gain a better understanding of the FIP system and its implications for their businesses.

Our Approach

We performed a comprehensive analysis of government documents on the FIP scheme and covered:

  • Types of assets that will be eligible for FIP
  • FIP contract duration
  • Pricing model of the FIP scheme including a quantitative description of the FIP calculation and a worked example of commercial and operational mechanics of the scheme
  • Business model of FIP generators and key stakeholders including their P&L model
  • Quantitative and qualitative risk analysis for stakeholders in the FIP business model
  • Assessment of the FIP scheme introduction’s impact on our client’s strategic plan and related recommendations

Project

Feasibility study of different corporate PPA schemes in the Japanese post-FIT renewable energy market

Client

Solar PV developer and EPC

Project Background

Both the end of the Feed-in-Tariff scheme and the push for carbon neutrality are driving the development of corporate power purchase agreements (CPPAs) in Japan. However, the specific regulations in the Japanese power industry impact both the feasibility of some schemes and the financial returns of the projects.

Our Approach

We performed a comprehensive analysis of the feasibility of corporate PPAs in Japan including:

  • Mapping of all the available CPPA business schemes and roles of stakeholders in each of the schemes
  • Review of the restrictions and advantages of each scheme and each scheme’s suitability for different project types
  • Analysis of CPPA-related regulations including licensing requirements, environmental value, and renewable levy
  • Compilation of financial parameters affecting the economics of each of the schemes
  • Gathering of insights on standard commercial terms through interviews of industry experts
  • Recommendation of the most suitable scheme for our client’s project

Project

Renewable power-to-hydrogen system feasibility study and government subsidy application support

Client

Renewable energy asset developer and investor

Project Background

Japan has pledged carbon neutrality by 2050 and has made hydrogen and ammonia supply chain a pillar of its environmental strategy. Our client plans to develop a hydrogen and ammonia plant powered by renewable energy in remote areas of Japan for which shipping costs are high. The project is planned to be partially funded by government subsidies.

Our Approach

Project
Design
  • Market study and production costs calculation
  • Review of CAPEX / OPEX assumptions and R&D roadmaps
  • Review of project structure
Financial
Planning
  • 10-year financial projections
  • Sensitivity analysis around cost reduction roadmap
  • Analysis of financial benefits of environmental impact
Subsidy
Application
  • PMO for subsidy application
  • Gathering of necessary data and supporting documents
  • Production of application documents
Ongoing
Support
  • Support with follow-up questions and requests from the government
  • Revision of project design and business plan based on new data acquisition

Project

Market entry study and preparations

Client

German biomass equipment manufacturer

Project Background

Our client had previously completed one large system installation in Japan and was now interested in Japan’s emerging biomass power generation market. The client wished to confirm the potential of the market and the suitability of its products for the needs of Japanese biomass power generators and to find a distribution partner in the country.

Our Approach

Phase 1:
Market Study
  • Market size projections and regulatory landscape review
  • Identification of major potential customers and competitors
Phase 2:
Market Entry Preparations
  • Identification of the key decisionmakers in the biomass equipment purchasing process
  • Compilation of a list of initial sales targets and the most suitable distribution partners
  • Establishment of initial contact and assistance with negotiation with potential distribution partners
  • Identification of suitable marketing and sales channels including industry organizations, trade shows, and other events
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